lvking Privacy Policy

1 Introduction

This Privacy Policy ("Policy") is published by lvking ("Company", "we", "us", "our"), the operator of the online gaming platform accessible at lvking.win. This Policy explains how lvking collects, uses, stores, shares, and protects the personal information of individuals ("you", "your", "Player") who access or use the lvking platform, whether via desktop browser or mobile device.

lvking is committed to handling personal data in accordance with applicable data protection legislation and internationally recognised privacy best practices. By registering an account or using any service on the lvking platform, you acknowledge that you have read and understood this Policy and consent to the processing of your personal data as described herein.

2 Data We Collect

lvking collects personal data from players through several channels, including account registration, ongoing platform use, payment processing, and communications with our support team. The categories of personal data we collect are as follows:

2.1 Identity & Contact Data

• Full legal name as appearing on official identification documents
• Date of birth (required to verify the 21+ age eligibility requirement)
• Email address and mobile phone number
• Residential address and postcode
• Nationality and identity document number (Malaysian IC or passport, collected during KYC verification)

2.2 Financial & Transaction Data

• Deposit and withdrawal transaction records, including amounts, dates, and payment methods used
• eWallet identifiers (Touch 'n Go eWallet, Boost, GrabPay) — tokenised references only, not full account credentials
• Bank account details provided for withdrawal processing (where applicable)
• Gaming activity records, including wager amounts, game selections, win/loss history, and session durations

2.3 Technical & Usage Data

• IP address and approximate geolocation derived therefrom
• Device type, operating system, and browser type and version
• Pages visited on the lvking platform, navigation patterns, and session duration
• Login timestamps and account access history

2.4 Communications Data

• Content of messages exchanged with lvking's customer support team via live chat or email
• Responses to surveys, feedback forms, or promotional communications where you choose to participate

3 How We Use Your Data

lvking uses the personal data collected for the following purposes:

4 Legal Basis for Processing

lvking processes your personal data on the following legal bases:

• Contract Performance: Processing necessary to provide the services you have contracted for by creating an lvking account and using the platform.
• Legal Obligation: Processing required to comply with applicable anti-money laundering (AML), know-your-customer (KYC), and responsible gaming regulations.
• Legitimate Interests: Processing for fraud prevention, platform security, and service quality improvement, where such interests are not overridden by your privacy rights.
• Consent: Processing for optional purposes such as marketing communications, where your explicit opt-in consent has been obtained. You may withdraw consent at any time.

5 Data Sharing

lvking does not sell personal data. We may share your personal data with the following categories of third parties, strictly for the purposes described in this Policy:

• Payment Processors: Touch 'n Go eWallet, Boost, DuitNow, FPX service providers, and associated Malaysian banking institutions, to the extent necessary to process your transactions.
• Identity Verification Providers: Third-party KYC service providers engaged to verify your identity and age in compliance with our licensing obligations.
• Game Software Providers: Certified game studios (e.g., for live casino, slots, and Sic Bo products) receive pseudonymised session data necessary to deliver game services.
• Regulatory and Law Enforcement Authorities: Where required by applicable law, court order, or regulatory directive, lvking will disclose personal data to competent authorities without prior notice to you.
• Professional Advisors: Lawyers, auditors, and compliance consultants bound by confidentiality obligations, where access is necessary for the provision of professional services to lvking.

All third parties with whom lvking shares personal data are required to process such data only for the specified purposes and in accordance with applicable data protection standards. lvking does not permit third parties to use your data for their own independent marketing or commercial purposes.

6 Cookies & Tracking Technologies

The lvking platform uses cookies and similar tracking technologies to enhance your experience, maintain session continuity, and support platform analytics. The following categories of cookies are used:

• Strictly Necessary Cookies: Required for the platform to function. These cannot be disabled as they are essential for login sessions, security tokens, and balance display.
• Functional Cookies: Remember your preferences such as language settings and responsible gaming limit configurations.
• Analytics Cookies: Collect aggregated, anonymised data about how players navigate the lvking platform to help us improve service quality. No individual-level tracking is shared externally.

You can control non-essential cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the lvking platform.

7 Data Retention

lvking retains personal data for the following periods, after which data is securely deleted or anonymised unless a longer retention period is required by law:

• Active Account Data: Retained for the duration of your account's active status plus a minimum of five (5) years following account closure, to satisfy AML regulatory record-keeping obligations.
• Transaction Records: Retained for a minimum of seven (7) years from the date of the relevant transaction, in accordance with financial record-keeping requirements.
• KYC Documentation: Retained for a minimum of five (5) years following account closure or last transaction, whichever is later.
• Marketing Preferences: Retained until you withdraw consent, at which point marketing data is deleted within thirty (30) days.
• Technical/Usage Data: Retained for up to twenty-four (24) months in identifiable form, then anonymised for aggregate analytics purposes.

8 Your Rights

Subject to applicable law, you have the following rights with respect to your personal data held by lvking:

• Right of Access: Request a copy of the personal data lvking holds about you.
• Right to Rectification: Request correction of inaccurate or incomplete personal data.
• Right to Erasure: Request deletion of your personal data, subject to lvking's legal retention obligations.
• Right to Restrict Processing: Request that lvking limits the processing of your personal data in certain circumstances.
• Right to Data Portability: Request transfer of your personal data in a structured, machine-readable format where technically feasible.
• Right to Object: Object to processing based on legitimate interests, including profiling for marketing purposes.
• Right to Withdraw Consent: Where processing is based on consent, withdraw that consent at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact the lvking support team via live chat or email at [email protected]. lvking will respond to rights requests within thirty (30) days. In complex cases, this period may be extended by a further sixty (60) days with prior notification.

9 Children's Privacy

The lvking platform is strictly prohibited for use by persons under the age of 21. lvking does not knowingly collect personal data from individuals under 21 years of age. Where lvking becomes aware that personal data has been collected from an underage individual, that data will be deleted immediately, the associated account will be closed, and any deposited funds will be returned to the payment source used (net of any gaming proceeds, which are forfeited).

If you believe that an underage person has registered an account on lvking, please contact our support team immediately so that we can take appropriate action.

10 International Data Transfers

As an internationally licensed gaming platform, lvking may transfer your personal data to service providers and affiliated entities located outside Malaysia. Where such transfers occur, lvking ensures that appropriate safeguards are in place — including contractual clauses providing equivalent data protection standards — to protect your personal information during and after transfer. You may request further information about the specific safeguards applicable to international transfers by contacting our support team.

11 Security Measures

lvking implements technical and organisational security measures appropriate to the risk of processing, including:

• 256-bit SSL/TLS encryption for all data in transit between the player's device and lvking servers
• Encryption at rest for stored personal and financial data
• Role-based access controls limiting data access to authorised personnel on a need-to-know basis
• Multi-factor authentication requirements for administrative system access
• Regular security assessments, penetration testing, and vulnerability scanning
• Incident response procedures including breach detection, containment, and notification protocols

While lvking takes all reasonable steps to protect your personal data, no internet transmission or electronic storage system can be guaranteed to be 100% secure. You are responsible for maintaining the security of your account credentials and for notifying lvking immediately if you suspect any unauthorised access to your account.

12 Third-Party Services

The lvking platform may incorporate services provided by third-party game studios, payment processors, and analytics providers. These third parties operate under their own privacy policies and lvking is not responsible for the data practices of third-party services beyond our contractual data processing agreements with them. Where third-party services require direct data submission from you (e.g., during a payment transaction), you are encouraged to review the applicable third-party privacy documentation.

13 Policy Updates

lvking may update this Privacy Policy from time to time to reflect changes in our data practices, legal obligations, or platform services. Material changes to this Policy will be communicated to registered players via the email address on file at least fourteen (14) days prior to the updated Policy taking effect. The "Last Updated" date at the top of this Policy will be revised accordingly. Your continued use of the lvking platform following the effective date of any update constitutes acceptance of the revised Policy.

14 Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the processing of your personal data by lvking, please contact us through the following channels:

• Live Chat: Available 24/7 via the lvking platform
• Email: [email protected]

lvking will acknowledge privacy-related enquiries within 48 hours and aim to resolve all substantive requests within the statutory timeframes applicable under relevant data protection legislation. For unresolved complaints, you may have the right to lodge a complaint with the data protection authority in your jurisdiction.